Google announced that its updated Keyword Tool, which combines features from the previous Keyword Tool and Search-based Keyword Tool, is now officially out of beta.
The updated Keyword Tool is now the only Keyword Tool available in AdWords, so you can now simply call it “The Keyword Tool.”
The Keyword Tool features flexible search options (search by any combination of keyword, website/URL, and category and receive a single set of results), easier keyword refinement (filter results by word or keyword match type), add keyword ideas as negatives right from the keyword list, and several advanced options including mobile search statistics and the ability to use data filters based on local searches, search and ad share.
Google also noted that it has changed how they calculate “Global Monthly Searches” and “Local Monthly Searches.” According to Google, “Statistics in these columns are now based on Google.com search traffic only.”
Posted Sep 27 2010, 09:59 AM by Peter A. Prestipino