We all want our website visitors to spend more time on the site and interact with our content. Photographs are a good way to keep people interested in your content but, traditionally, have not offered much in the way of interaction. Phlook has a solution.
By uploading your photo to Phlook, you then get an embeddable piece of code. This is then entered into your content and the photo appears with several interactive options – such as the ability to leave a note, vote on a photograph, zoom functions and photos can be e-mailed to others.
While this might not be for every website, for some, it could prove to be a good way to keep people engaged and give them a reason to come back often. After all, people like the opportunity to have their voices heard and they will often check to see if their comments have resulted in any discussion on the site. This might also be an interesting way to gather feedback about new products or even website designs. Think of it as a way to build community with your photographs and to give people the opportunity to “have their say” about the content on your website.
Stipple is another, related service. Here, users can tag photos anywhere on the Web, including using their Facebook accounts, via a mouseover. And beyond people, items within the photo can be tagged. Not only can items be tagged, but particular items within the photo can actually be purchased by users, directly from the photo. The publisher can then earn a portion of the revenue or earn per click, depending on the set revenue model.